Role Profile: Marketing Lead

The Transforming Autism Project is seeking a volunteer to join our team as our new Marketing Lead.

Our Organisation

The Transforming Autism Project is a brand-new charity focusing on very early intervention for children with autism with a view to making transformative life-long changes that would not be possible later.  We challenge the traditional understanding of autism and propose an inspiring, hopeful and truly empowering perspective.  For more details, see our TED talk.

We are planning a revolutionary new early intervention autism clinic based on Israel’s pioneering Mifne Centre (see one family’s story here), and also a comprehensive online Hub of resources and inspiration for parents and carers of autistic children.

To find out more about our goals, values and activities, please view our brochure.

Although we are currently new and very small, we will need to grow quickly in order to make progress towards our large-scale goals.  We are therefore – through our wonderful volunteers – building a strong professional team so that we can put the infrastructure in place to have the scope to generate and cope with rapid growth.

 

Role Purpose

Marketing will be key in generating a profile for the charity and making sure our deliverables are a success.  One of these deliverables – our Awareness Campaigning – sits within Marketing itself and is the one real contribution that we can start making to change the face of autism right from now.

Our vision is inspiring.  Our proposition is distinctive.  The services we propose are unique.  We have strong public-facing material (our book, TED talk, interviews with prominent autism specialists, an early detection app developed with Prof. Simon Baron-Cohen, etc).  Now we need a strong Marketing Lead, to be able to bring this together and ensure that it is clearly and effectively communicated to a wide but relevant audience.

This will necessarily involve creating and driving a marketing strategy that is directed to this end and that brings together and drives forward the key areas listed in the following section.

(Please also apply if you are interested in supporting our Marketing, but not as the Lead – and state this when you write).

 

Key Duties

To establish and execute a marketing strategy that will ensure firm progress in the following areas, and to nurture other members of the marketing team who are also working towards this:

  • Our ongoing awareness campaigning about early intervention
  • Our social media presence and impact
  • Developing and managing our website
  •  Growing and leveraging our networks
  • Developing our graphic design and video editing capability
  • A strong and integrated communications strategy
  • Marketing support for our Fundraising and Recruitment efforts

Please note that we don’t yet have specialists on the team for all of these areas, and so part of the initial brief will be identifying and scoping our resource needs and working with our Recruitment team to fulfil them.

As our Hub and our Clinic get closer to development, the Marketing team will have a key role in the marketing and promotion of these services.

 

The Person

We are a strongly values-driven organisation, and are committed to manifesting our values in how we relate to each other, in what we are trying to achieve and in how we do it.  You will be in complete resonance with these and dedicated to bringing them into all of your work and interactions.

To find out more about our values, please see our brochure or visit https://transformingautism.org/purpose/

 

How Many Hours?

This is flexible and can be discussed, however for a lead role such as this, our experience is that it requires at least 10 hours or so spread through the week.

 

The Transforming Autism Project is dedicated to helping create a world where all people are valued and treated according to their inner essential humanity rather than according to the many labels that each of us could wear (or that could be attached to us). We are thus naturally an equal opportunities organisation.

To apply, please e-mail your CV and a short covering letter to:

jobs@transformingautism.org